At the start of the year Velvet Pig were approached by Reign Body Fuel to help create content around their latest athlete partnership.
This would be the first time we’d worked together and the project definitely put the partnership through a baptism of fire, with Joey’s availability and the short turn around time presenting challenges out of the gate.
Fortunately the team were able to quickly align on the look and feel of the main video as well as identify a number of socials that we could fit in to the single shoot day.
With an emphasis on translating the work in the gym on to the pitch the socials and B-Roll would focus on match cuts and movement whilst the main video would be driven by a documentary style interview.
