Motivated by a desire to prove our value to sports brands, Velvet Pig invested in a spec film.
Conceiving the project as a piece to promote a fictional ball or kit manufacturer as opposed to a team or athlete gave us clearer direction on shaping the rest of the project.
As a rugby player since childhood, Alan felt he could capture many of the small moments of detail and struggle found in each game, in contrast to the more typically associated physicality and chaos.
The concept then formed around the ball, and by extension the manufacturer being with the player every step of the way.
The team called in favours from a number of other talented individuals and suppliers not least of all Alan’s team mates.
A few months after editing finished, the first sports related client would reach out to us.
